Hedge Stahm
Sr. Marketing Manager
Work Samples
Video |01
Video | Why Attend a PayScale Demo
This video was created to address the issue of prospects not showing up for demo's. We wanted to show the value that you would get by attending. I wrote the script for this video and my colleague created the animation.
Strategy and Marketing Campaigns
CEO Campaign Overview (Click to download) | Outreach Sequence (Click to download)
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A key sales initiative for PayScale was to sell higher up in the organization. Our data showed that when a CEO was part of the sales process the deal sizes were larger. To support this initiative I worked closely with sales, content, and marketing opps to develop a campaign to target CEO's at small businesses. This campaign also included an Outreach Sequence to help convert MQL's to Opps.
Oracle Marketing Plan (Click to download)
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This is a marketing plan targeting IT users of the Oracle E-Business Suite and Oracle Retail product lines. To develop this plan I worked with senior executives and product managers to create the strategy and messaging. I also set the outbound strategy, including buys, concepts, and copy.
SMB Segment Playbook (Click to download)
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This is a segment strategy playbook that gives a high level overview of the market, sales motion, and tactics.
Lead Nurturing Campaign (Click to download)
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YoY Review of lead nurturing campaign. Cover's the strategy and results.
Ebook
I collaborated with a colleague to write a 36 page Ebook on business automation. This asset is designed for the research phase of the customer buying cycle .
Product Bulletins
While at Practice Partner/McKesson I wrote several product bulletins which were designed to educate customers on new products and services. I have provided a few samples below.
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Product Bulletin: BillFlash Patient Statement Service (Click me)
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Product Bulletin: Practice Partner Electronic Eligibility Checking (Click me)
Competitive Positioning
I created several competitive positioning and analysis documents called "Combat Cards". I also co-wrote a positioning document titled "10 Reasons to Choose McKesson’s EHR Solution for Independent Practices"
Case Studies
I wrote several customer case studies while I was at Practice Partner/McKesson. To write these case studies I worked with account managers, the support team, and executives to find interesting topics. I then interviewed the customers to get their stories on how they were using the software to benefit their medial practice. Below are two examples.