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RESUME

Professional â€‹

info​​
 

​Creative marketing professional with extensive B2B/SaaS marketing experience. Expert in end-to-end campaign development, execution, and measurement. Areas of marketing expertise include: 

 

  • Demand Generation

  • Sales Enablement

  • Marketing Automation

  • Positioning and Messaging

  • Search Engine Marketing

  • Lead Nurturing

  • Product Management

  • Audience Segmentation
     

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Work​

experience​
 

Sr. Channel Marketing Manager, F5 Inc
January 2021 - Present

  • Assisted in the launch of F5’s new SaaS platform in the channel partner ecosystem

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  • Collaborate with Theater channel marketing teams to develop partner marketing content

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  • Created campaign journeys for existing investments and updated scale partner (CDW+ SHI) showcase pages/CTAs to align with F5 strategic priorities

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  • Created campaign enablement kits for channel partner (SHI) funded heads to support NGINX campaign

Systems Used

  • Marketo Marketing Automation Software

  • Hubspot Inbound Maketing Software

  • Salesforce

  • Highspot

  • Outreach

  • Slack

  • Asana

  • Trello

  • MS Office

  • Goto Webinar

  • WebEx

  • BrightTalk Webcast Platform​

  • SmartSheet Project Mgt Software

  • Campaigner Email Marketing Platform

  • Constant Contact Email Marketing Platform

  • PyroCMS

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Cloud Services Senior Marketing Manager, F5 Inc
May 2020 - January 2021

  • Engaged with Cloud Alliance partners to create joint go-to-market strategies

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  • Developed lead nurture strategies across no-touch, low-touch sales motions

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  • Partnered with BDR team to develop sales outreach sequences and messaging

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  • Used test and lean methods to exceed product trial goals by 37%

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  • Worked with an agency to develop a content syndication program that generated $3.5M in marketing influenced pipeline

2010 - present

2010 - present

Sr. Marketing Segment Manager, PayScale, Inc

​November 2013 - November 2019

  • Created demand generation campaigns that helped acquire 5,600 new customers. 

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  • Increased executive title MQL’s YoY by over 250%

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  • Implemented a partner program that produced $6.5MM in contract value since 2015

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  • Ran a campaign targeting SMB CEO’s that generated over $700k in pipeline

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  • Worked with sales and content marketing teams to recommend/develop persona based content for marketing programs 

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  •  Created strategy and execution of over 60+ webinars

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  • Ran tradeshow and events responsible for $1.9MM in revenue

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  • Design, execute, and measure email marketing and nurture campaigns

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  • Communicate and educate the sales team regarding new and planned marketing activities 

Marketing Programs Manager. Automic Software, Bellevue, Wa

​June 2009 - November 2013

  • Created marketing programs responsible for 67% of all suspects for the America’s region

 

  • Developed lead generation programs that produced 66% of all MQL’s for the America’s region

 

  • Helped generate $4.3M in pipeline for  the AMER region in FY13

 

  • Produced 32 webcasts with topics ranging from thought leadership to product demos

 

  • Managed $250k marketing budget

 

  • Worked with senior executives and subject matter experts to develop white papers, ebooks, demos, videos and other assets for each stage of the buying cycle

 

  • Used a wide range of lead generation vehicles including PPC, online content syndication, display ads, and direct mail

 

  • Expert level in email marketing

 

  • Led the roll out of global lead nurturing campaigns

 

  • Hands on experience with the Marketo and Hubspot marketing automation platforms

Product Marketing Specialist. McKesson (formally Practice Partner)   Seattle, WA​

​August 2001 - May 2009

  • ​Created Internet marketing strategies for lead generation and new customer acquisition

 

  • Produced web-based marketing programs that achieved an average ROI of 389% over a 5 year period

 

  • Built online marketing programs responsible for over 50% of all Suspects and 38% of all qualified Leads

 

  • Introduced a Customer Referral program that produced 38 leads and $105,000 new revenue in FY08

 

  • Negotiated pricing for pay-per-lead (PPL) programs with 3rd party vendors

 

  • Developed email marketing programs and strategy including copy, fulfillment, and reporting

 

  • Partnered cross-functionally with internal departments such as customer support, client services, direct sales, and engineering to deliver products and services

 

  • Developed executive-level dashboards based on market trends, ROI, and pricing

 

  • Performed comprehensive competitive analysis to identify points of product differentiation and positioning

 

  • Designed and launched a web-based customer forum to enable a passionate community of product users to connect and share ideas and information

 

  • Produced marketing collateral such as case studies, product brochures, product positioning tools, and interactive web-based demos

Education

Certificate in Software Product Management​

​University of Washington, Seattle, WA

June 2009

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B.S. Business Administration / Concentration in Marketing

Central Washington University, Lynnwood, Washington

June 2001

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Certificate of Web Design

Western Washington University, Bellingham, Washington

1999

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